© 2018 by Lara Watson.

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Etsy Resolution 2016

I copywrite for handmade and vintage shopping website, Etsy, often 'transcreating' content from US English to more UK-friendly messaging. I'm also asked to get involved with creative concepting for campaigns that start in the UK, working with the European team in Berlin. This project was a drive to encourage new sellers to sign up on the platform for free coaching at the start of the year.